About us

About Naush

Nausheen Shahzad is a well known Pakistani food blogger, recipe creator and a youtuber. She is the voice, author, and creator behind the brand

naush

Asalam o alaikum Everyone!

I started my YouTube channel “Naush Kitchen Routine Channel” in March 2019. Before that I often used to share my recipes on my vlog channel “Naush Vlogs” on YouTube which was created in 2016. As I uploaded more, my subscribers started asking for the complete recipe videos and this led to the creation of my cooking channel.

Growing up, I was fond of baking and cooking. I loved experimenting and baking different kinds of cupcakes and cakes and cooking fried food. I don’t know how and why but the recipes were always a disaster and I would have to throw everything into the trash bin. They were that bad!

For that reason, I was considered to be the one who could never cook! Haha! and the funny part was, “I never stopped cooking”. My family was supportive enough to at least try and tell me that my food tasted great…their facial expressions, however, said otherwise!

Then I got married and me and my husband both worked full time and I had no time for cooking!

A couple of years after my marriage I moved from Pakistan to Saudi Arabia with my husband. The flavours of Saudi Arabia were delicious but they lacked the spice and kick that we, as desi people, couldn’t live without! And this craving of spicy food compelled me to look for and create my own collection of recipes that could satisfy our taste buds.

About Naush

So here I am now with my website where you can find all of my recipes. Trust me they are all super delicious! You must give them a try!

In pursuit of experimenting and creating recipes, I discovered so many new flavours, ingredients and textures, it was impossible not to become obsessed with food. I woke up thinking about food and went to sleep dreaming about food – and this is how my daily cooking routine turned out into a passion. My hubby gave me all the support and love to start my food channel. He has always been very supportive in helping me in the kitchen, giving ideas about what to make, suggesting necessary changes in the recipes if needed and tasting and providing wonderful reviews about my food. I believe my recipe videos are incomplete without his reviews, and my subscribers say the same!

Naush

Click on the icon below to check out my “Naush Vlogs” on YouTube


Youtube

And this is how creation of my YouTube channel “Naush Kitchen Routine Channel” took place. I have now created my own website in order to make a written collection of my recipes and share them with my YouTube subscribers.

Click on the icon below to check out “Naush Kitchen Routine Channel” on YouTube


Youtube

So here I am today, sharing my recipe collection with the world!

I enjoy food very much but I don’t gain weight eating it! I eat cakes and cookies but in moderation. I’ll have a bowl of chips every now and then and sip on a diet coke at times. After years of trial and error, I have found a diet that suits my needs. I eat healthy but also in a way that’s enjoyable. My diet allows me to do both without causing harm to my body and because of that, it’s easy to sustain.

People often ask me how I manage to eat so much and yet stay slim. Well, my blog shows you exactly that – how I eat all the time and what I do to maintain the same weight.

The first couple of years I posted recipes randomly, only expecting a few people to check them out. But after a few months of doing that my blog quickly gained some attention public. I had found my niche and through that, realized I could make a living from food blogging.

Even more about Me!

I am a Pharmacist by qualification and a “Healthcare Data Scientist” by profession, and worked as a freelancer after my marriage because I chose to be a home maker. I am a mom of two handsome boys Tihami and Mishary.

One of the most vital part in my routine is to cook food for my little angels and my adorable hubby Shahzad, who in my opinion, is the best husband in the world. Indeed, they all are very much fond of trying new dishes from various cuisines.

I always ensure to give my best in whatever dish I make for them. I feel so accomplished when I see my small beautiful family relishing the food cooked by me. What better a mother and a wife could ask for, when she sees her family adoring the food prepared by her and earning accolades from them!! This is what makes me the happiest wife and a mother.

About this web space…!

In this space, I am always sharing fresh, flavourful and easy to make recipes that I love to make and eat in my real, actual, everyday life. If I wouldn’t eat it in real life, I won’t put in on the blog. My goal is to inspire you with food that is both approachable AND exciting, whether you’re cooking for yourself, your husband, your family or your friends.

On a related note, I absolutely LOVE seeing the food that you’re making following my recipes. It will make my day if you post those pictures in the comment section under my recipe posts! We want you to show the WORLD how creative you are!

Meet My Team

I have a small team of geniuses behind this website, who are experts in a little bit of everything – from recipe writing to website editing. They are EVERYTHING. ♡

Fatima

Fatima Kashif – Recipe Transcription Expert

Asalam o alaikum everyone!

My name is Fatima Kashif and I am a student at a renowned medical college completing my medical studies.

While Naush is the creator behind the brand Naush Kitchen Routine Channel, I helped bring her vision to life. I work as a video transcriber for Naush, writing down each and every step down to the tiniest detail of her easy but delicious recipes for you to follow and to make wonders in your kitchen as well!

Since I can remember cooking and baking has always been a part of my life. I remember cooking at the time where I was too small to reach the top of the stove properly so I would stand up on a chair and fearlessly maneuver my way through those water hahah. At times the recipes turned out to be world class disasters but that is how we learn and grow. One should never be afraid to experiment with food whether you work in a high-end restaurant or cook at home for your family.

This website is a result of immense hard work and dedication and I hope that all of you can benefit from this treasure!

More About my Talent!

Along with cooking and med school I enjoy spending my time painting, sketching and experimenting with colors. For as long as I can remember, I have had a fascination with colours. And it was this that led me to the canvas at a very young age. With every colour that I make on the palette and every stroke of the brush I felt my true self emerging; projecting itself on to my art. In the words of Vincent Van Gogh, “I dream of painting and then I paint my dream”.Ive also started a page on Instagram where I post the art pieces I make in between the hectic schedule at med school. You can buy hand made and commissioned pieces of framed handmade art. I would highly appreciate if you follow me on my instagram.

Insta handle : eve.rydaypursuits

Click on the Icon below to check out my Instagram


Instagram

Sadia

Sadia Naseem – Recipe Migration Expert

Assalam-O-Alaikum everyone!

My name is Sadia Naseem. I am mother of a 3 year old daughter and
work at home. I have completed my graduation in business from a renowned university. I have worked in telecommunication sector and in a reputed school as an administrator.
But after marriage I had to quit my career. But now, as a single mother I have started my career once again, and this time I work from home, as a freelancer so that I can look after my toddler.
I am curently working as an academic writer at since one year and looking forward to more opportunities.
As far as cooking is concerned, I love to cook different meals and it makes me happy. I feel cooking is an art and meal is not only meant to fill your stomach. A meal should be prepared with passion and love for the ones you are cooking, and when it is done that way, you and your family enjoys it in every bite! And not to mention, homemade food keeps your health at its best!
Being Lahorie,
I am a foodie person. I always enjoy eating outside and exploring new tastes. I also love the
“DHABA FOOD”, yeah, it’s the craze of Lahore! My favourite restaurants are Bar-B-Q Tonight in Lahore and Wild Wings in Islamabad.
I work for Naush as a Data Migration Expert, where I migrate the transcribed recipes from MS-Word to WordPress, using Elementor. I wish her best of luck for her future endeavours. I know her personally and I have always found her very down to earth. She is always a helping hand for others, and I hope you people will find very helpful things on her website. Her recipes are always simple, easy to
cook and delicious for sure. So, come with Naush and explore a new world of crazy food.

More About my Talent!

Along with my online job, I run my own YouTube channel which is all about homemade Cooking. But that’s not all, I love to have a chit chat with my viewers while me and my mother are cooking delicious food. My recipes are very easy to follow, delicious and made with easily available ingredients! That’s what my channel is all about!

Being a single mother, I believe there is no hurdle if we decide to move on in life. Hurdles are only created by the society and I am the one who is going to inspire all the single moms out there by breaking the society stereotypes! On my channel, I talk about my routine, my online studies at digiskills.com and so much more!

So please support me by following my channel. I would highly appreciate your support.

Channel Name: Single mother’s life in Pakistan

Click on the Icon below to check out my channel


Youtube